Q+A | Ha Jin
"The London Book Fair is one of the most important of its kind in the world. Being the country of honor at the London Book Fair, China believes that it will open an important window for foreign people to take a closer look at Chinese culture and provide a prime opportunity for Chinese publishers to learn from international peers."
This year's London Book Fair was the start of a new chapter for the "going out" of China's publishing industry.
Book readers in China and the West will have a greater opportunity to experience each other's culture, after a key deal was signed between leading Chinese and British publishers.
Chinese culture is taking central stage and market focus at the 2012 London Book Fair, which opens on Monday.
Two larger-than-life Chinese characters read "welcome" at the entrance of the 2012 London Book Fair (LBF).
London Book Fair, one of the world's largest book fairs, kicked off on Monday. China is honored as the Market Focus country at the event for the first time.
Hong Kong took part in the London Book Fair for the first time as part of the celebration for the 15th anniversary of the Hong Kong Special Administrative Region.
Bi Feiyu is often described as China's best male writer on the female psyche.
Tibetan writer Tsering Norbu, born and raised in Lhasa, weaves the mesmerizing world of religion and death in Tibet into his stories.
Xi Chuan, one of the most influential poets in contemporary China, has been known since his college days in the mid and late 1980s.
Xu Zechen is generally considered one of the burgeoning new stars in China's literary scene.