"My goal in this music video was to look uncool until the end. I achieved it," Psy told Reuters in August.

The popularity of the song, which has prompted many copycat and parody videos, has added fuel to growing international interest in Asian pop music, especially the K-pop industry, which now aims to follow Psy into mainstream Western pop music.

Thanks to their youth, glowing image and the style of their songs and dances, K-pop fans have grown rapidly in Southeast Asia, formerly dominated by stars from the West as well as Hong Kong and Taiwan.

A Malaysian fan who queued for three days to get into the first night of the awards ceremony said she loved how the K-pop stars strived for perfection.

"K-pop stars have been working very hard, even before they make their first debut. They spend a lot of time practicing to become a perfect artist," said the 20-something Tay Ching Ee. "This is what other artists should learn from them."

The Golden Disk Awards began in 1986, with winners chosen based on album sales and digital downloads. The ceremony first ventured overseas in 2012, when it was held in Japan.

On Tuesday, the first night, Super Junior again won the best album award with their album "Sexy, Free & Single". Boy band Shinee scooped the Most Popular Star prize.