Beijing UTour International Travel Service Co Ltd, one of the main outbound travel agencies in China, was listed on the Shenzhen Stock Exchange on Thursday and is the only listed private-owned travel agency in China.

Utour raised 169 million yuan ($27.92 million) through issuing 14.58 million shares, with the funds to be reinvested in three projects, including a marketing network, e-commerce and MICE projects, the company announced.

The travel agency, which focuses on outbound tourism, earned 3 billion yuan operation income in 2013, with a 39.78-percent year-on-year growth, and net profit of 87.47 million yuan.