Starbucks raises prices in 12 Chinese cities
Updated: 2012-11-16 22:02
By Tang Zhihao (chinadaily.com.cn)
|
|||||||||||
Starbucks Corp has raised prices for five espresso drinks in 12 cities in China to offset higher operating costs from Nov 6.
The United States-based company added 2 yuan (30 cents) to the price of Café Mocha, Café Latte, Cappuccino, Café Vanilla Latte and Caramel Macchiato. The price hikes cover its outlets in 12 cities, including Tianjin, Chongqing and Dalian.
The company said the price adjustment is a reflection of changing operating costs, competitive dynamics and other factors in these cities.
It is the second time this year the company has raised prices for its drinks in China. In early 2012, it increased prices of espresso coffee, freshly brewed coffee and hot chocolate by 1-3 yuan.
Starbucks reported lower operating margins in China in the fourth quarter of 2012, as it increased spending to support expansion.
Related Stories
Starbucks near Buddhist temple triggers debate 2012-09-25 11:04
Buddhist Starbucks stirs controversy 2012-09-24 10:49
Starbucks wide awake to China market prospects 2012-04-03 09:01
Localization fuels Starbucks' success in China 2012-02-13 17:31
No coffee mourning over expensive drinks in Starbucks 2012-02-09 15:56
Consumers brace for Starbucks price hike 2012-02-01 16:12
Today's Top News
President Xi confident in recovery from quake
H7N9 update: 104 cases, 21 deaths
Telecom workers restore links
Coal mine blast kills 18 in Jilin
Intl scholarship puts China on the map
More bird flu patients discharged
Gold loses sheen, but still a safe bet
US 'turns blind eye to human rights'
Hot Topics
Lunar probe , China growth forecasts, Emission rules get tougher, China seen through 'colored lens', International board,
Editor's Picks
![]()
|
![]()
|
![]()
|
![]()
|
![]()
|
![]()
|