Top 9 numbers reveal breath of Alibaba's Singles Day shopping spree

Updated: 2015-11-12 08:48

(chinadaily.com.cn)

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91.22 billion yuan ($14.33 billion)

Alibaba Group saw its gross merchandize volume total 91.22 billion yuan in the 24-hour online shopping carnival, beating last year's record of 57.1 billion yuan within 12 hours after the spree started.

Top 9 numbers reveal breath of Alibaba's Singles Day shopping spree

The big screen shows the 24-hour sales data of the 2015 Tmall Global Shopping Festival on Nov 11, 2015. [Photo provided to chinadaily.com.cn]