Chinese New Year fever spreads to Europe's capitals

Updated: 2016-02-03 22:11

By Liu Jing in London, Tuo Yannan in Paris and Gao Shuang in Brussels(chinadaily.com.cn)

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Chinese New Year fever spreads to Europe's capitals

In the window of luxury brand Montblanc at the Champs-Elysees, a red Chinese monkey can be seen in a display featuring customized Monkey Year pens. [Photo by Tuo Yannan/chinadaily.com.cn]


In Paris, the French capital' renowned department stores have already prepared to welcome Chinese shoppers during spring festivals with red-colored products, Chinese posters, Mandarin-speaking staff and VIP services.

At the Champs-Elysees, home to some of the world's most famous luxury labels, Chinese New Year elements already can be found one week ahead of the festival. For example, in the window of luxury brand Montblanc, a red Chinese monkey can be seen at the window background with customized Monkey Year pens.

One of Paris most popular attractions, La Vallee Village, an outlet mall specializing in the sale of discounted designer brands, has already decorated its village full of Chinese new year symbols. Red flowers and many signs in Chinese saying "Happy Chinese New Year" can be seen in the shopping village everywhere.

Marisa Minelli, senior tourism manager at La Vallee, says recent years the village celebrates the Chinese New Year with different decorations, and offers traditional Chinese red envelopes containing coupons for customers.

This year is also the 12th year of the French post office, La Poste, issuing Chinese New Year stamps. Started from Jan 29, French people can buy money stamps from post offices.

Many districts in Paris will celebrate the Chinese New Year, for example, from Feb 5 to 12, at 13th district, which has a large Asian population, there are Chinese New Year celebration events every day. On the first day, Feb 5, in front of the district city hall, at Careau du Temple, there will be a dragon dance and there will also be Chinese martial arts classes or Chinese culture seminars.

More than 300 French people will also attend an event held by the Paris China Culture Center on Feb 6, when there will be a big celebration with traditional Chinese calligraphy writing, mah-jong, Chinese opera and Chinese food tasting.

Chinese New Year fever spreads to Europe's capitals

Chinese characters read Happy Chinese New Year (L) on the window of a duty free shop at Charles de Gaulle Airport in Paris. [Photo by Tuo Yannan/chinadaily.com.cn]


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