Chinese New Year fever spreads to Europe's capitals
Updated: 2016-02-03 22:11
By Liu Jing in London, Tuo Yannan in Paris and Gao Shuang in Brussels(chinadaily.com.cn)
Belgian supermarket Cora is having a special promotion to celebrate Chinese New Year between 25th January and 6th of February, offering a variety of Asian food at low prices. [Photo by Gao Shuang/chinadaily.com.cn]
In Brussels, Belgian supermarket Cora started a special promotion to celebrate Chinese New Year last Monday, 25th January. The promotion will continue until Saturday, 6th of February.
The promotion consists of discount for Asian food that is particularly aimed at celebrating Chinese New Year such as spring rolls, dumplings and prawn crackers, as well as discounts for ingredients such as soya sauce, noodles and pots. In addition, exotic decorations are also part of the sales.
Irsuto Francesco, manager of food section in Cora , said the store has been doing special promotion for Chinese New Year for over 15 years since Belgians love Chinese food and the promotion has proved successful at attracting more customers.
"We received a lot of positive feedback every year and we hope that we could enlarge our promotion next year, in order to provide wider choices for our customers who would like to try something authentic during Chinese New Year," added Francesco.
Walter Bontez, a 69-year-old retiree, knows that Chinese New Year is the most important event for Chinese people and food plays an important role.
"I love Chinese food. I eat Chinese food regularly and sometimes I even prepare it by myself. Every year I come to Cora for this special promotion. My favorite Chinese dish is fried noodle," said Bontez.
The promotion is also triggering the interest of Chinese living in Brussels. Yang Chun, from the Chinese embassy, said that at the promotion she finds more Asian goods than at other times and the low price is also attractive.
Promotion brochure of Cora for Chinese New Year. [Photo by Gao Shuang/chinadaily.com.cn]