The Harrods Happy Monkey is displayed in the window of Harrods Department Store in London, UK, Feb 2, 2016. [Photo by Liu Jing/chinadaily.com.cn]

"Chinese customers really like the new design and they can get the product with the new bottle for no extra charge," she said. "We also give them samples wrapped in red envelopes to say thank you and celebrate the festival with them."

Other department stores have followed suit. Selfridge department store offers its customers a complimentary hand fan, which can be decorated by a Chinese artist with a personal message or a bespoke design when spending 100 pounds or more on accessories.

Sun Yinjie, a Chinese painter invited by the department to paint the fans, said this is his second time to be invited. He has also been asked to participate in another celebration by BBC.

"I have been in UK for more than eight years and I'm glad to see more activities about Chinese New Year in the country. This is apparently a result of China's growing economic and political status," he said.

Many retailers are also trying to tap the market in China. The Cambridge Satchel Company, for example, is offering buyers a special discount and free embossing of a monkey symbol on all the red bags they buy in the brand's online store.

Moreover, many local supermarkets have put more Chinese food on sale to celebrate the festival and Chinese recipes, including those for spring rolls and dumplings, are offered on their websites for those who prefer to cook themselves a New Year feast at home.

Chinese food on sale at a Tesco supermarket in London, UK, Feb 2, 2016. [Photo by Liu Jing/China Daily]