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Cover Story

Two-speed China

2012-08-24 09:21

Inland regions keep the growth juggernaut rolling as coastal regions feel the heat.

The road to rebalancing

2012-08-24 09:21

A bank merely opening a new branch is not normally a significant news event.

Opening the gate

2012-08-24 09:21

Jinyang looks to carve a niche for itself in modern service industries

Balance of economic power shifts

2012-08-24 09:21

Of the five regions with the highest growth rates last year - Chong-qing, Tianjin, Guizhou, Sichuan and Inner Mongolia - four are located in western China. By contrast, the five regions with the lowest growth rates - Beijing, Shanghai, Zhejiang, Guangdong and Shandong - are all on the east coast.

Engines of growth move into top gear

2012-08-24 09:21

But Second-tier cities must come up with better, faster sustainable development models to stay ahead

Starting at the top

2012-08-17 11:09

Foreign companies in China typically position their brands higher than back home. Does the strategy work?

Healthy choices

2012-08-17 11:09

Though branding has undergone a sea change in China over the past few years, there is still no denying the fact that foreign brands enjoy considerable advantages in China over domestic brands.

Tailored for success

2012-08-17 11:09

Tailoring exclusive brands for specific regions is a popular strategy that is being adopted by multinational companies to stay ahead of the domestic competition in China.

Brand positioning - an experiential perspective

2012-08-17 11:09

Brand positioning, the image of the brand within the consumer's mind, is no longer a fixed, static concept. Instead, it is becoming increasingly dynamic and often varies across countries and cultures and according to specific consumer experiences.

Meet the new consumers

2012-08-17 11:09

Opportunities abound as the middle class comes of age

Decoding the Chinese consumer

2012-08-10 10:41

As spending slows, fresh focus on shoppers expected to drive global and Chinese economies.

Different strokes for different shoppers

2012-08-10 10:41

Yu Runze is not only a fan of Apple products but wants to work for the company when he graduates in computer science from college.

Learning curve for consumers

2012-08-10 10:41

Peking Tan says the Chinese are going through a phase where they are only just learning how to be consumers.

Coming to the rescue

2012-08-10 10:41

When the first Western fast-food franchises opened in China more than 20 years ago, it was easy to celebrate. Chinese now began to have access to the food, leisure activities and experiences that consumers in more developed economies had had for decades.

The values behind brand value

2012-08-10 10:41

China's conspicuous consumption trend has unique local traits

Game changer

2012-08-03 11:05

Abundant shale gas reserves augur well for China's clean energy dreams.

Breaking new ground

2012-08-03 11:05

Despite the prospects of offering abundant natural gas with reduced carbon intensity, the shale gas industry still has a long way to go before it can build a green name for itself.

Ready for the big game

2012-08-03 11:05

The shale gas industry in China is still in its early days, but it has not deterred foreign oilfield companies from trying to get into the market with immense potential.

Learning from the experience

2012-08-03 11:05

As China gears up for its second auction of shale gas acreage - expected to be announced any day now - it is trying to make good on an ambitious promise made earlier this year to produce 6.5 billion cubic meters of shale gas per year by 2015, up from its current production of, well, about zero.

A geological and geopolitical revolution

2012-08-03 11:05

The exploitation of shale gas is unlikely to leave any corner of the globe untouched

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