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Cover Story

It's time for the two to tango

2012-09-21 13:31

The 15th EU-China Summit offers an excellent opportunity to reflect on Chinese Premier Wen Jiabao's speech in 2004, in which he stated: "China and the European Union are highly complementary economically".

Hopes are high for positive outcomes from two meetings

2012-09-21 13:31

The 8th EU-China Business Summit to be held in Brussels on Sept 20 brings together European and Chinese leaders including the Chinese Premier Wen Jiabao, the European Commission President Jose Manuel Durao Barroso, the European Council President Herman Van Rompuy and CEOs from Europe and China.

Navigating the strategic maze

2012-09-21 13:31

External PR agencies can help Chinese companies circumvent investment hurdles in Europe

Secrets for making acquisitions work

2012-09-21 13:31

For years foreign companies have been reaping the benefits of combining their brands, product development, intellectual property and distribution with Chinese businesses in the fastest-growing market in the world. But with an increasing number of Chinese groups searching for such opportunities, it is no longer a one-way street.

Gateway to gold rush

2012-09-21 13:31

Hessen, the wealthiest state in Germany and home to multinational firms such as Opel, Merck and Deutsche Bank, has emerged as one of the frontrunners for new investment in Europe by Chinese investors.

Riding the big wave

2012-09-21 13:31

Flurry of M&A deals by Chinese enterprises in Europe signals new overseas investment drive.

The word is spreading

2012-09-14 09:44

China is rapidly becoming a major market for books in English.

Not just English

2012-09-14 09:44

Delphine Ribouchon believes China is potentially a major market for French publishers.

Li Na coup typifies Penguin flair

2012-09-14 09:44

John Makinson believes foreign publishers are much more prepared to take risks in the Chinese market than their domestic competitors.

Searching for the limelight

2012-09-14 09:44

Demand for Chinese titles witnessed an upswing, particularly from overseas publishers, at the 19th Beijing International Book fair. The robust political and economic environment in China and the efforts put in by the Chinese publishing industry were largely responsible for the buoyant trend at the fair.

Making a case for alliances

2012-09-14 09:44

Strategic tie-ups pave the way for more interaction with Chinese publishers

Creative challenge

2012-09-07 10:23

Foreign advertising agencies find opportunities aplenty in China's fast-changing landscape.

Looking ahead to the future

2012-09-07 10:23

Dressed in a crisp white cotton shirt, smoking cigarettes and sipping a glass of Chardonnay, T.B. Song is the modern epitome of the main character from the 1960s advertising drama that aired on AMC - Mad Men.

Changing landscape of advertising

2012-09-07 10:23

When we break down the components of great advertising, we have two key factors. A message that engages and motivates the consumer combined with a medium that is selected to effectively target the desired consumer, with as little wastage as possible.

Navigating the maze in China

2012-09-07 10:23

Foreign advertising agencies must have closer understanding of local business culture to stay in the game

Talent crunch

2012-08-31 10:41

Companies must find ways to retain mid-level talent rather than search for new employees in a fiercely competitive Job market.

Heading home for work

2012-08-31 10:41

After studying in the US for five years and then taking up a job with a US technology company in China, many thought that Cui Nan had made it in life. But last month, the young engineer surprised everyone when he decided to leave his job and take up employment with a State-owned enterprise.

Winning the talent wars

2012-08-31 10:41

Despite receiving thousands of applications every month, Mei Yang-mille has been struggling to find the right talent to occupy some key positions in her company.

Finding the right fit for growth

2012-08-31 10:41

Everyone in the sphere of professional staffing and human resources in China seems to talk endlessly about a shortage of "talent". Indeed it seems that this problem is an assumed consequence of a fast developing economy. However, it is simply not true that China lacks talent.

Soft assets pave the way for big dividends

2012-08-31 10:41

Chinese companies must focus on acquiring talent to stay ahead in the race

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