Entertainment
        

Center

Oprah Winfrey's OWN draws 18.5 million in first week

Updated: 2011-01-12 09:23

(Agencies)

Twitter Facebook Myspace Yahoo! Linkedin Mixx

LOS ANGELES  - Oprah Winfrey's OWN Network, which launched New Year's Day at 12 p.m. ET/PT, cumulatively drew 18.5 million viewers for its premiere week ending January 7, according to final ratings.

From January 1-9, OWN was No. 25 in primetime (8-11 p.m.) among cable networks and averaged 505,000 viewers with a 0.55 household rating. That was up 49% from the Discovery Health channel, which the network replaced.

Among women 25-54, OWN had a 0.41 rating, up 58% from Discovery Health.

For total day, OWN ranked No. 28 for the week, with an average of 239,000 viewers.

In terms of specific numbers, Saturday, January 1's "Season 25: Oprah Behind the Scenes" garnered 1.2 million. Wednesday January 5's "Mystery Diagnosis" and "Miracle Detectives" earned 427,000 and 315,000 viewers, respectively.

Friday January 7's "Your OWN Show: Oprah's Search for the Next TV Star" took in 658,000 viewers.

On Sunday, Jan 9, "Ask Oprah's All-Stars" had 538,000 viewers while "Oprah Presents Master Class" (with Jay-Z) took in 266,000 viewers (down significantly from Diane Sawyer's episode on January 2 at 602,000 viewers).

OWN is available in 67% of U.S. homes and 80% cable homes.

E-paper

Ear We Go

China and the world set to embrace the merciful, peaceful year of rabbit

Preview of the coming issue
Carrefour finds the going tough in China
Maid to Order

European Edition

Specials

Mysteries written in blood

Historical records and Caucasian features of locals suggest link with Roman Empire.

Winning Charm

Coastal Yantai banks on little things that matter to grow

New rules to hit property market

The State Council launched a new round of measures to rein in property prices.

Top 10 of 2010
China Daily in Europe
The Confucius connection