All-round localization, joint development make TCL successful in Vietnam
Updated: 2015-05-27 17:05
(Xinhua)
|
|||||||||||
He added, "When investing abroad, Chinese enterprises should have strong localization and high sense of responsibility for public benefit in the country they produce goods or do business."
After gaining a strong foothold in the Vietnamese market, especially in terms of brand recognition, TCL Vietnam continues to strive for greatness. Regarding consumers' awareness of a certain product, there are three levels: recognizing the brand, then getting to know the product's quality, and finally becoming loyal to it.
"Our current goal is raising the TCL brand to the second level and then the third as soon as possible," Deng elaborated.
According to TCL Vietnam's General Manager, Vietnam's economy will continue to develop at a high speed, making its sectors, especially economic ones, attractive to foreign investors. He predicted that the rosy future of Vietnam's economy, especially its purchasing power in association with the Chinese strategies of the Silk Road Economic Belt and the 21st Century Maritime Silk Road will bring about breakthroughs for both Chinese investors and Vietnamese consumers.
"Through the Silk Road Economic Belt and the 21st Century Maritime Silk Road, Vietnamese consumers will have a better understanding of Chinese enterprises, products and brands. Thus, they will choose Chinese products more frequently, helping bring Chinese brands to a new height," stated TCL Vietnam's General Manager.
The two strategies will help place China in a new position in the global market, which is beneficial to Chinese enterprises. Besides, the Chinese government's desire for more Chinese investors abroad will be realized and become more and more effective through the Silk Road Economic Belt and the 21st Century Maritime Silk Road, Deng explained.
He said that there is still room for the Vietnamese market to develop remarkably, while Vietnamese people's conceptions about the market and consumption are much similar to Chinese.
Vietnam and China have many things in common, including culture, manners and customs and even consumption habits. Vietnam relies on agriculture, and has a young population who find it easy to accept and embrace new things, including new brands and products. All of these prove that "what China has experienced is the future road of Vietnam," said TCL Vietnam's General Manager.
Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. It owns four listed companies, namely TCL Corporation, TCL Multimedia Technology, TCL Communication Technology and Tonly Electronics, with major consumer products including color TVs, mobile phones, air conditioners, refrigerators, washing machines and small appliances.
In 2014, TCL's brand value stood at 66.859 billion yuan (about $10.78 billion), continuing to be the number one brand of Chinese color TVs.
Related Stories
TCL charts plan to boost share in telecoms sector 2015-03-04 08:03
Brand new world for 'Made-in-China' 2015-02-16 07:41
TV makers seek new channels as viewers tune out 2015-01-15 09:13
Chinese tech gadgets shine at International CES 2015-01-08 07:35
TCL plans to rejuvenate Palm 2015-01-08 07:30
Today's Top News
London stock exchange takes steps to include China A shares
China calls for durable settlement of Kosovo issue
China urges BRICS to unite for promoting multi-lateralism
New way to enjoy movie in Berlin
China plans software guideline to protect data
China issues first white paper on military strategy
China, Chile ink multi-billion-USD currency swap deal
China, Russia vow to boost cooperation
Hot Topics
Lunar probe , China growth forecasts, Emission rules get tougher, China seen through 'colored lens', International board,
Editor's Picks
Premier Li embarks on Latin America visit |
What do we know about AIIB |
Full coverage of Boao Forum for Asia |
Annual legislative and political advisory sessions |
Festival Special: Apps that make holiday shopping easier |
Listed firms caught in anti-corruption net |