China scores World Cup goal with its products
Updated: 2014-06-10 10:28
By He Yini (chinadaily.com.cn)
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Fuleco
Tatu-bola, an armadillo that defends itself from predators by rolling up into a ball, was chosen as the official mascot by FIFA in September 2012. After the draft paper design by Brazil, it was actually manufactured by Kayford Holdings Ltd, a Chinese company based in Hangzhou which as the offical licensee has the right to set prices for the plush mascots and other related products.
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Fuleco, with its message of environmental concerns, the ecology and the sport, turned out to be very popular with football teams around the world. |
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