China scores World Cup goal with its products
Updated: 2014-06-10 10:28
By He Yini (chinadaily.com.cn)
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The 2014 FIFA World Cup is just two days away. Although China has failed to qualify for the worldwide soccer carnival, the country's stamp is on most of soccer fan apparel and souvenirs that are available in Brazil.
But if you think that's all China has to offer, think again. Fuleco, the mascot of this year's game, was actually manufactured by Kayford Holdings Ltd, a Chinese company based in Hangzhou, Jiangsu province. The company is the official licensee of 'FIFA 2014 Brazil World Cup' for plush mascot, mascot 3D figurines, key chains, party products and car accessories.
Brazuca, the official match ball, is also made in China. And then there are the urban EMU trains in Brazil, official live scoreboards and solar panels set to power the stadiums in Brazil. China's Yingli Green Energy Holding Co has become one of the eight sponsors of the world's most widely watched sporting event.
The list can go on and on. But here we have picked only some of the products that will shine at the upcoming event.
Adidas Brazuca
Official match ball was developed by a Chinese company in Shenzhen, with its testing taking place worldwide by several football clubs and associations ahead of its launch for the 2014 FIFA World Cup.
Italy's Ciro Immobile (R) fights for the ball with Fluminense's Jean during a friendly soccer match ahead of the 2014 World Cup at the Cidadania stadium in Volta Redonda, June 8, 2014. The match ball was developed in China. [Photo / Agencies] |
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