BYD Co, the Chinese automaker backed by Warren Buffett, will likely miss its 600,000 unit target for auto sales in 2010, Bloomberg News reported Wednesday, citing the company's spokesman.

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The Hong Kong-listed carmaker will likely sell 520,000 to 550,000 cars this year, he said.

BYD cut its target to 600,000 vehicles from 800,000 in August, the report said.