Innovative technology

More than 200,000 Skoda cars have been sold in China to date this year, about 20 percent of Shanghai Volkswagen's total. [Photo / provided to China Daily]

With the rollout of advanced technologies including TSI engines and DSG transmissions this year, Shanghai Volkswagen further implemented its innovative powertrain strategy.

The Tiguan, Lavida, Octavia and Superb have launched TSI versions, while the Lavida, Octavia, Superb, Polo family and Touran series were selected as national energy-saving products in 2010.

With increasing competition and maturity in the market, Shanghai Volkswagen has expanded production capacity and ensured quality products.

To ensure quality in each step of the production process, the company has not only adopted advanced manufacturing techniques, but also established sound quality assurance and evaluation systems.

On August 30, the Skoda brand took second place in the 2010 China Sales Satisfaction Index issued by renowned auto research institute JD Power.

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A similar report of the China Association for Quality said six Shanghai Volkswagen models led their segments, another record for the company.

Along with the rapid development in production and sales capacity, Shanghai Volkswagen has also advanced its service system this year.

After 26 years of development, the company now has a marketing and after-sales service network with the widest coverage in the nation.

Shanghai Volkswagen's services now also include car-caring classes, insurance and car owners clubs.

On December 8, the company's Volkswagen and Skoda brands both won the 2010 China Auto Service Golden Wrench Awards for their quality after-sales services.

The company said it will make even further efforts to improve product quality and service to continue its reign as the most popular carmaker in China.