Online sellers' price war intensified
Updated: 2010-12-22 14:59
By Ren Jie (chinadaily.com.cn)
Amazon.cn, one of China's famous online retailers, intensified the price war in the e-commerce market by offering a price-off promotion on 28 kinds of it its online goods, morning.sc.cn reported Wednesday.
360buy.com started a price war Dec14 by offering 20 percent discount on books for its members. Two days later, its rival Dangdang.com, the nation's top online book seller, started a 40-million-yuan price-off promotion. But on the same day, 360buy.com also retaliated by announcing they would spend 80 million yuan to offer a discount on its goods, according to the report.
Insiders told the newspaper that a price war will not be an effective way to win buyers as consumers have formed their own consumption habits. E-commerce companies should try to improve consumer loyalty while offering favorable prices.
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