Critics pan 'charmless' Spice Girls musical

Updated: 2012-12-13 10:26

(Agencies)

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To boost flagging audience figures - a nod to "The X Factor"s real-life ratings woes in Britain this season - their mentor springs a surprise and throws out three members of the band to leave Viva on her own.

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What follows is part morality tale examining what is more important - friends, family or fame - and part satire on reality television, including a callous producer bearing an uncanny resemblance to X-Factor's Simon Cowell.

EMPOWERMENT

Both the Mirror and the Daily Mail delivered damning criticism of a production, which the Mirror's Alun Palmer said particularly failed to deliver on the grand message that formed a key part of every Spice Girl's identity: "girl power".

"There is more female empowerment at a Taliban finishing school than in this show," Palmer wrote.

Critics pan 'charmless' Spice Girls musical
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The Spice Girls, Geri Halliwell, Victoria Beckham, Melanie Brown, Emma Bunton and Melanie Chisholm, who together stormed the charts in the 1990s and put girl power on the map were all on hand at the Piccadilly Theatre for the London premiere.

British tabloids made a good deal of noise out of the fact that Beckham arrived after her ex-bandmates and sat with her soccer star husband David and three sons, who clapped along to the music during the final medley.

Now all young mothers in their late 30s and early 40s, The Spice Girls are still affectionately known by their nicknames they adopted in the band - Posh (Beckham), Scary (Brown), Baby (Bunton), Sporty (Chisholm) and Ginger (Halliwell).

They were hailed as modern-day feminists by some and dismissed as vacuous pop princesses by others, but their success is beyond doubt. They sold 55 million records, had nine British No 1 singles and three back-to-back Christmas No 1s.