I am Legend, a weekly contest hosted by video-sharing website Youku.com, has attracted 10 million clicks in three days since its May 26 premiere.

Youku, which cooperated with 10 television networks and 10 music companies, initiated the show to find grassroots heroes among tens of thousands of applicants in seven cities.

Some of the most popular contestants include Liu Meilin, a college student who sings songs by diva Faye Wong, and Mujiangzi, a chorus of five boys from different ethnic groups in Yunnan province.

The contestants stand to win a contract with the television networks and music companies, and become real stars.