Focus
Presentation dazzles Universiade fans
Updated: 2011-08-19 09:26
By Xing Xudong (chinadaily.com.cn)
Spectators here in Shenzhen have not only been enjoying the Universiade competition. In addition to the competition management, the organizing committee placed great focus on turning the games into a dazzling sports show. What makes these games all the more entertaining is the presentation of the sports themselves.
According to the Shenzhen Organizing Committee, sport presentation is the face and image of the games, presenting relevant content of the competition's rules, players' information and culture of the host city to the spectators by means of announcements, video screens, scoreboards, music and live shows.
At the events, the big screen is drawing the audience's attention. For some sports, like artistic gymnastics, a brief introduction of the rules is absolutely necessary, because watching it live in the stadium is a totally different experience than one gets at home.
For the 26th Summer Universiade, the Shenzhen Organizing Committee has included sport presentation as an integral part of its organization to present a vigorous Shenzhen to the world audience.
Video: Xing Xudong
Producer: Flora Yue
E-paper
Way over the moon
High inflation rockets mooncake prices out of orbit for mid-autumn festival
From death matches to child's play
Tomb raiders remain a menace
Kicking for joy
Specials
Singing success
Western musicians bring much-needed impetus to live performance industry
Salary bonanza for bosses
Top boss gets 8.78 million euros a year, far more than the State enterprise CEO with highest pay
Kicking for joy
Swedish college student represents China in Taekwondo championships