3 Top brands' ranking shuffles

Most well-established brands are being conservative in their online expansion while at the same times focusing more on the renovation of their brick-and-mortar stores and consumers' experience with customized services. Emerging brands, on the other hand, were more aggressive in new store openings.

A shopper visits a Hermes store in Chengdu, Sichuan on Dec 10, 2014. [Photo/IC]