Lenovo hires star who played Jobs
Updated: 2013-10-30 16:23
By Gao Yuan (chinadaily.com.cn)
|
|||||||||||
A US movie star, who recently portrayed Steve Jobs, will have a leading role with Lenovo to develop next-generation tablets targeting Apple.
|
Cast member Ashton Kutcher poses at the premiere of "Jobs" in Los Angeles, California, August 13, 2013. [Photo/Agencies] |
Ashton Kutcher joined Lenovo as product engineer, and the movie star and venture capitalist will help the Chinese company to develop and market the Yoga series tablets.
Lenovo is also likely to unveil an AK brand product next year, featuring Kutcher's design ideas, according to a source familiar with the project.
David Roman, the chief marketing officer of Lenovo, told a news conference in Los Angeles that Kutcher will provide input on design, specifications, software and usage scenarios.
The world's biggest personal computer maker is launching the next-generation tablet in China on Friday. The Beijing-based company hopes its "attacking” strategy will boost its efforts against giants such as Apple and Samsung.
Lenovo's tablet shipment, in the second quarter, lags far behind Apple and Samsung.
The company delivered 1.5 million tablets worldwide during that period while Apple produced 14.6 million, data from research firm IDC revealed.
However, IDC also noted that Lenovo's 300-percent-plus year-on-year growth rate gave the company stronger momentum than industry leaders.
Apple's growth rate was down 14 percent.
Kutcher, 35, has invested in a number of Silicon Valley tech start-ups including Skype, Foursquare, Path and Fab.com.
He also starred in a number of sitcoms and Hollywood movies including Two and a Half Men, That '70s Show and The Butterfly Effect.
Kutcher portrayed Apple co-founder Jobs in his most recent film.
Don't miss:
Lenovo extends global outreach
Related Stories
Lenovo becomes Spain's 3rd largest PC company 2013-10-29 09:23
ASEAN's the prize in Lenovo expansion 2013-10-22 07:24
Lenovo execs: a 'golden opportunity' for global growth 2013-10-21 11:06
Lenovo signs non disclosure deal to look at BlackBerry 2013-10-18 10:00
Today's Top News
Hukou system lags behind urbanization
Authorities deny changes to one-child policy
Spike in divorces linked to tax loophole
Spy scandal 'will weaken' US global credibility
Economies seek climate change aid
Medicare chief apologizes for 'Obamacare' woes
Courts ordered to maintain fairness
Party plenum to be held on Nov 9
Hot Topics
Lunar probe , China growth forecasts, Emission rules get tougher, China seen through 'colored lens', International board,
Editor's Picks
Fight against 'brain drain' |
The road once taken |
Private banks to start on trial basis |
Easing up on English |
Bribery claims feed milk scandal |
Stranded in heavy snow at Qomolangma |