Updated: 2011-03-31 10:26
By Huan CAO & Huang Lan (chinadaily.com.cn)
While some of the most fashionable people continue flocking to events as part of China Fashion Week, CHIC2011 (China International Clothing & Accessories Fair) shines in its own way. More than 1,000 brands from 19 countries and districts are on display, but more importantly, they're for sale.
In the 18 years since its establishment, CHIC has become the most important fashion exhibition in Asia.
The event attracts numerous top brands, buyers, and designers from all around the world. The fair this year covers an area of 110,000 square meters, and is divided into 11 professional exhibition areas, including men’s and women’s wear, leather and fur and fashion accessories.
Presenting the most innovative products and fashions, CHIC is not only a fair but a comprehensive event, bring together the "China Garment Brand Annual Awards", "CHIC shows" and the "Fashion Trends Release".
At CHIC, participants are making sales and also acquiring information on the fashion market and business management. As China breaks through into the world of fashion, CHIC has become Asia's most important event in the fashion industry.
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