CHINAUS AFRICAASIA 中文双语Français
Life\Fashion

Fashion reaction: 'See now, buy now'

By Sun Yuanqing | China Daily | Updated: 2017-03-31 07:14

Fashion reaction: 'See now, buy now'

A creation by Han Dongyang. Photos Provided To China Daily

For the first time in China Fashion Week, "see now, buy now" has become a reality. In collaboration with JD.com, one of the largest business-to-consumer retailers in China, the shows on Wednesday adopted the new model, which allows the customers to buy the garments online at the same time as they are paraded on the runway.

As a sponsor for the event, JD.com presented G-star RAW, a Dutch brand that specializes in jeans, US fashion label Dickies and Chinese designers Pollyanna Keong and Han Dongyang.

G-Star offered a limited edition of jeans for JD.com, in celebration of its 25th anniversary. Dickies showed a collection in collaboration with skateboard brand Thrasher.

Keong, who is best known for her design in the popular TV drama Ode to Joy, showed a collection inspired by futurism and romance. The collection matches feminine skirts with sporty jackets for a chill look.

As a young designer, one of the biggest challenges is to be seen and to be accepted by the market, says Keong.

"This is a very good opportunity for us to be seen and to sell," she says.

Previous Page 1 2 Next Page

BACK TO THE TOP
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US