Updated: 2011-07-08 10:57

(China Daily European Weekly)

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China's biggest gaming expo in Shanghai is expected to attract more than 120,000 people. Provided to China Daily 

Game on for all the top industry players

As China's gaming industry grows at record speed, so is ChinaJoy, the nation's most comprehensive gaming expo.

ChinaJoy, which runs from July 28 to 31, will celebrate its ninth anniversary in Shanghai, attracting some 100 international exhibitors, including the world's top gaming producers, such as Crytek's CEO Cevat Yerli from Germany, XL Games's CEO Jake Song from South Korea, and Cryptic chief Jack Emmert from the US.

Cryptic is most famous for its games City of Heroes and City of Villains.

China's top gaming company,, will also entertain fans with its latest product, Becoming a Fairy.

Participants will discuss various topics, such as overseas gaming operations, payment channels, safety technologies, and latest development trends on mobile Internet entertainment and browser games.

It is estimated around 120,000 people will visit the ChinaJoy expo and many diehard fans will dress up in costumes of their favorite gaming characters.

Zhang Jing

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