Kate's wedding dress a hit with copycats
Updated: 2011-05-06 10:24
By Xu Junqian (China Daily)
SHANGHAI - Hours after Kate Middleton stepped out of the Rolls Royce that drove her to Westminster Abbey in London to marry Prince William, tailoring stores on taobao.com, China's largest online shopping bazaar, were already offering replicas of her wedding dress.
A copy of the lace gown, which was designed by Sarah Burton of Alexander McQueen, and featured a V-neck satin bodice flowing into a skirt with floral hand embroidery, is selling for 1,800 yuan ($280) at Sumiao's Little Store, one of the online shops offering the dresses. The price also includes a duplicate of the ivory tulle veil worn by the new Dutchess of Cambridge.
"The minute the design became known, we discussed with our designers about its feasibility and came up with a plan overnight," said Chen.
Although there are only snapshots of Kate in the dress on the website and no dresses have been made yet, the dress had, unsurprisingly, been well received by many brides-to-be as soon as it appeared on the website on the morning of April 30.
"We have had twenty or so enquiries a day about the dress," said Chen.
"No deals have been made yet, but considering the overwhelming response, it will sell like hotcakes," she added.
Some women said they were even considering giving up "the plain dress" that they had already ordered if this one would be available for their wedding day.
Chen said it usually takes four to five weeks to make a tailored gown. Customers only need to provide their body size and can have a tailor-made piece, or even a personalized one, if they want any changes made to the dress, such as a deeper V-neck or shorter train.
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