All-media conference introduced to China

Updated: 2012-06-05 10:06

(China Daily)

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The Frankfurt Book Fair has introduced its all-media platform StoryDrive, for the first time to China. StoryDrive, created in 2010, was held from May 29 to 30 at the National Convention Center in Beijing. It was part of the China International Fair for Trade in Services, a comprehensive service-trading platform hosted by the Ministry of Commerce and organized by the Beijing municipal government. Publishers, agents, film producers and games developers from across the world analyzed the latest trends and discussed new business models and strategies across media boundaries during the conference.