Daimler drives into Southwest China's Chongqing
Updated: 2015-01-20 14:20
By Mike Bastin(China Daily)
|
|||||||||||
Daimler is probably aware of the burgeoning retail sector in Chongqing, where fast moving consumer goods and fast fashion retailers are flourishing.
And China's fast-developing rail network with its links across Central Asia and onward to Europe contributed to Daimler's decision.
Chongqing is the terminal of a rail link opened in 2011 that stretches across six countries, all the way to the German city of Duisburg.
Companies based in or near Chongqing have an easier, cheaper and quicker transfer of their goods to the lucrative markets of western Europe. Moving freight via this rail link typically takes just 16 days, compared with about 22 days from one of China's coastal ports.
Chongqing also boasts a proud and distinctive history and culture. Often referred to as the "city of heroes", it was the city of Chongqing that became the temporary capital soon after the Japanese invasion during World War II.
And it attracts tourists from around the world, especially for its famous for spicy food.
Daimler has done its homework well. Further investment by global brands is expected to fuel the exponential rise of western China.
The author is a visiting professor at the University of International Business and Economics in Beijing and a senior lecturer on marketing at Southampton Solent University's School of Business. The views do not necessarily reflect those of China Daily.
Related Stories
Car rental boss switches on to e-vehicles 2013-05-02 05:00
Boom expected in China's car rental sector 2014-02-17 09:56
Electric car rental service opens for Changsha residents 2014-12-04 18:11
Volkswagen starts car rental business 2013-01-07 21:36
Today's Top News
Chinese stocks dive most in 7 years
Peter Hessler: Comparing Egypt with China
50% of French agree with limiting freedom of expression: media
Missing 'brides', a hidden hurt for 'leftover' men
Belgian police kill two in raid on suspected Islamists
Chinese fleet brings out the crowds in visit to Britain
US, German urge implementation of ceasefire deals in Ukraine
Obama hosting UK's David Cameron for working dinner
Hot Topics
Lunar probe , China growth forecasts, Emission rules get tougher, China seen through 'colored lens', International board,
Editor's Picks
CES: Spotlight on Chinese gadgets |
Yearender: What happened around the globe in 2014 |
National Memorial Day for Nanjing Massacre victims |
Corrupt female officials spark debate |
Blue skies ready to greet APEC |
Growth pangs |