UK promotes post-Olympic tourism
Updated: 2012-08-15 09:18
LONDON - Britain launched a worldwide campaign to promote post-Olympic tourism on Tuesday, with high expectations for the Chinese market.
The strategy was set out by Jeremy Hunt, Britain's Secretary of State for Culture, Olympics, Media and Sport, as a renewed drive to create a lasting tourism legacy from the success of London 2012.
It includes an 8 million pounds($12,535,731.34) marketing campaign aiming to triple the number of Chinese tourists, another 2 million pounds to boost domestic tourism marketing, more domestic package breaks and plans to boost sport tourism and cultural tourism.
In total, the campaign will target nine countries worldwide, with adverts appearing in 14 key cities: Beijing, Berlin, Los Angeles, Melbourne, Mumbai, New Delhi, New York, Paris, Rio de Janeiro, Sao Paulo, Shanghai, Sydney, Tokyo, and Toronto. Around 70 percent of the population in each of the target cities are expected to see the advertising on billboards, TV, or in the cinema.
The 8 million pounds campaign, with a strong focus on China, has the potential to generate more than 500 million pounds in extra visitor spend and create more than 14,000 new jobs.
"We must use this extraordinary year to turbo-charge our tourism industry, to create jobs and prosperity on the back of a globally-enhanced reputation," the cultural secretary said in a speech to tourism leaders.
Tibetan tourism village earning more 2012-08-11 07:46
Miss Tourism Int'l Contest kicks off in N. China 2012-08-14 14:42
Olympic heroes receive warm welcome 2012-08-14 16:10
London Olympics leaves East End legacy 2012-08-14 20:40
Today's Top News
President Xi confident in recovery from quake
H7N9 update: 104 cases, 21 deaths
Telecom workers restore links
Coal mine blast kills 18 in Jilin
Intl scholarship puts China on the map
More bird flu patients discharged
Gold loses sheen, but still a safe bet
US 'turns blind eye to human rights'
Lunar probe , China growth forecasts, Emission rules get tougher, China seen through 'colored lens', International board,
All-out efforts to save lives
Liaoning: China's oceangoing giant
Poultry industry under pressure
'Spring' in the air for NGOs?
Boy set to drive Chinese golf
Latest technology gets people talking