Li Jinzao (R), director of China National Tourism Administration and Joshen Szech, Chairman of the association of independent tourism companies in Germany, attend the launching ceremony of the "Beautiful China, more than pandas" campaign in Berlin, Germany, on Sept. 2, 2016. The first global promotional campaign of "Beautiful China, more than pandas" kicked off in Germany's capital city Berlin on Friday. Organized by China National Tourism Administration, Sichuan Provincial Tourism Development Committee, the event started with a wonderful Chinese Face Changing performance which is unique to Sichuan opera. [Photo/ Xinhua]