Hainan province, known for its beaches and tropical sceneries, is a favorite destination of elderly Chinese travelers. [Photo provided to China Daily]

"We will launch more weekend, long-vacation and health tours for retirees in the next three years," says Hong Ju, supervisor of the agency's brand management center.

The package price of Tuniu's products basically covers catering and hotels, Hong says.

The agency plans to design slower-paced itineraries. It'll recommend safe destinations with pleasant climates, Hong says.

The company will assign a professional tour butler for elderly group travelers. Travel insurance will be extended to cover people older than 70.

Utour also has two tour guides, Wi-Fi and medical kits for elderly groups.

"All this is to help them with language to enable them to keep in touch with their families and deal with unexpected health issues," Li says.

Tuniu will also offer more cruise-line trips for retirees, since they're among senior citizens' preferred ways to travel.

"We'll try to create an ideal elderly community offshore," says Liu Jianbin, general manager of Tuniu's cruising department.

The agency has worked with Royal Caribbean International, Costa Cruise Lines and Princess Cruises to do this. And it'll offer more than 20 chartered voyages in 2016.

Chinese-language and medical services will be available, Liu says.

Free buses will be offered at ports of call, and there will be no hidden costs once aboard.

The five-day-four-night cruise that covers Shanghai, South Korea's Jeju and Japan's Fukuoka has been very popular among the elderly. It offers sakura blossoms and shopping.

Jin is also considering cruises and outbound trips.

"We'd like to try something we haven't done before," she says.

"If our health permits, we'd also like to visit Europe and the US soon."

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