Calls to rebrand fashion week
Updated: 2016-10-28 10:26
By Jennie Matthew(Agencies)
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Models present creations by designer Tokuko Maeda during Tokyo Fashion Week in Tokyo last week. [Photo/IC] |
Tokyo Fashion Week kicked off its spring/summer 2017 season showcase earlier this month with six days of events intended to promote 50 brands, a mixture of the established and the new.
Yet Japanese labels that are household names in the West-led by Kenzo, YohjiYamamoto, Issey Miyake and Comme des Garcons-eschew home shores for the bright lights, prestige and visibility of Paris.
Tokyo Fashion Week attracts only 50,000 visitors just a quarter of the number that attend the New York event, and also lagging behind London, Paris and Milan.
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