News Corp Chief Executive Rupert Murdoch speaks outside the hotel where he met the familly of murdered teenager Milly Dowler in central London July 15, 2011.  [Photo/Agencies]

NEW YORK/LONDON - Rupert Murdoch apologized to victims of criminal phone hacking by one of his tabloids and accepted the resignations of News Corp's top two newspaper executives, Rebekah Brooks and Les Hinton.

Rarely one to back down in a fight, Murdoch took a new, more conciliatory stance on Friday in attempting to gain control of a scandal rocking his company and inching its way ever-closer to his son James Murdoch.

The damage control included a personal apology to the parents of a murdered schoolgirl in what appeared to be an admission that the News of the World, then edited by Brooks and overseen by Hinton, had in 2002 hacked into the voicemails of their missing daughter.

It was that damning allegation, in a rival newspaper 10 days ago, which reignited a five-year-old scandal that has forced Murdoch to close the News of the World, Britain's best-selling Sunday paper, and drop a $12 billion plan to buy full control of highly profitable pay-TV operator BSkyB .

The crisis has broken the grip that Murdoch, 80, had over British politics for three decades as leaders from Margaret Thatcher, through Labour's Tony Blair to current Conservative Prime Minister David Cameron sought his support.

It has also forced him to make concessions to public calls that the executives who were in charge at the time of the scandal be held accountable.

Known for his loyalty to those close to him, Murdoch backed down on Friday and accepted the resignations of confidants Brooks and Hinton, a 52-year veteran of the company and the top executive of Dow Jones, publisher of the Wall Street Journal.

With these departures, attention will now turn to Murdoch's son and presumed successor, James, who took over the European operations of News Corp just as the crisis was beginning. He has admitted to approving the payment of out-of-court settlements when he did not have a complete picture of what had happened.

"First Brooks, then Hinton were the firewalls for James. There's no question he's on the hotseat next," said Jeff Jarvis, a journalism professor at City University of New York.

A direct apology from Rupert Murdoch, who has been summoned to answer questions before a parliamentary committee next Tuesday, will be carried in all national newspapers this weekend under the headline "We are sorry". The text was released by News International.

"The News of the World was in the business of holding others to account. It failed when it came to itself," Murdoch wrote in the article, which was signed off "Sincerely, Rupert Murdoch".

"We are sorry for the serious wrongdoing that occurred. We are deeply sorry for the hurt suffered by the individuals affected," he added.

"In the coming days, as we take further concrete steps to resolve these issues and make amends for the damage they have caused, you will hear more from us."