Family and tradition

Wang Hongqiang

, 40, production line expert

"My father, my son and my wife and myself all work, or have worked, here. Moutai has given me a lot. My whole life, everything is Moutai."

Hard work

Wang Zhihang

, 26, packaging line group leader

"I imagine the person who is going to drink this bottle is myself. I put more effort in that way."

Spirit

Hu Jingshi

, 63, retired Moutai worker and amateur historian

"Chinese love Moutai because we love China, and Moutai represents China. As long as China is thriving, Moutai will be thriving."

Modernization

Tong Hu

, 55, a farmer who supplies sorghum to Moutai

"Life is getting better. Sorghum gave us the ability to support three children through college."

(China Daily European Weekly 02/06/2015 page16)