Doreen Wang, deputy managing director of Millward Brown China

"It (the Chinese Dream) will have a huge impact over the next decade and any business operating in China needs to be part of it."

Tom Doctoroff, CEO, Asia Pacific, for advertising giant JWT, based in Shanghai.

"I think for foreign companies in China it is not about slapping the Chinese Dream on print heads or beer cans."

Mike Bastin, visiting professor at the University of International Business and Economics in Beijing and senior lecturer at Southampton Solent University's School of Business.

"Some of the national and personal values that underpin the Chinese Dream such as ambition, creativity, self-belief and team work are what is needed if Chinese brands are going to make it to the next level."

Edward Tse, one of China's best-known management consultants and founder of Gao Feng Advisory

"The Chinese people will want the government to drive progress going forward. This will create new opportunities. For many multinationals the key will be in being able to identify these new demand opportunities that are coming as a result of the Chinese Dream."

Austin Williams, associate professor in architecture at Xi'an Jiaotong-Liverpool University, based in Suzhou.

"I think it is a very interesting turning point in the architectural community. You are having all these returnees now coming from the West with this fantastic CV advantage of having a seat in both camps. These new architects will be able to define this new vision of the country."

Ben Cavender, an analyst at China Market Research Group in Shanghai.

"Where the Chinese Dream concept may work best is with younger consumers. They are looking to improve their lives and looking for new experiences such as wanting to travel more. Brands that can meet these expectations are likely to succeed more."

Wang Gao, professor of marketing at the China Europe International Business School (CEIBS) in Shanghai.

The China national dream is actually about becoming a strong country. I don't know what international brand can actually associate with that. If a brand comes from the United States, it is about the United States being strong so they can occupy your market. It is almost the opposite concept."

Sherri He, a partner who specializes in consumer brands at international management consultants at AT Kearney in Shanghai.

"With their public relations when it comes to senior figures of companies giving interviews or in their press releases they may make reference to the Chinese Dream. They are less likely to use the term in their advertising since I don't think it will necessarily work with consumers, even though the messages behind it would."

(China Daily European Weekly 05/16/2014 page7)