Art of looking good pulls in visitors by the tens of thousands

China International Fashion Week in Beijing has become a showcase for the country's fashion industry. It has also become highly influential, as more international brands seize the opportunity to work with Chinese designers and find out about the Chinese market. At this year's nine-day event, which finishes on Nov 2, more than 56 international brands and organizations, 51 designers and more than 500 models have been taking part, and organizers say it has attracted more than 40,000 visitors.

(China Daily European Weekly 11/01/2013 page4)