Weetabix cereal, MG3 hatchbacks, London black cabs, the Lloyds of London building, and red wine from Bordeaux: They do have some things in common. All were cash-strapped and are now enjoying a fresh lease of life, thanks to Chinese companies.

Many of these brands are iconic names that have been around for ages. Though some are now controlled by Chinese companies there has been hardly any difference in the quality, look, feel and availability of the products, experts say. More importantly, the timely Chinese investment has helped local communities by preserving and creating more jobs in an otherwise bleak environment.

Across Europe, be it Germany, Italy, Belgium, the UK or France, investment by Chinese companies has been rising steadily and moved on to broader sectors like innovation and luxury.

According to Thomson Reuters, M&A deals involving Chinese companies rose 12.5 percent year on year to $172.7 billion (128 billion euros) during the first three quarters of this year. During the same period the value of cross-border Chinese M&As grew 10.5 percent year on year to $67.5 billion.

Yingni Lu, director of the London-based consultancy firm EcoLeap, says Chinese companies are now changing tack in Europe and looking at deals that will give them access to the key technologies and technical know-how of their European targets.

To some extent, that also explains the increased interest in European M&A deals among Chinese companies, experts say. According to data provided by stock market research firm Dealogic, the value of Chinese acquisitions in Europe reached $10.5 billion last year, compared with $259 million in 2002. The number of Chinese deals in Europe reached 78 last year, compared with just 11 in 2002, according to Dealogic.

Germany is still one of the top choices for M&A deals by Chinese companies due to its wealth of engineering talent and premium technology. Last year, Chinese companies snapped up German industrial giants including forklift maker Kion Group and cement-machinery maker Putzmeister. Other destinations such as the UK, Italy, Switzerland and France are also seeing more interest from Chinese companies like Bright Foods' acquisition of British breakfast-cereal brand Weetabix.

China Investment Corp, the country's sovereign wealth fund, acquired minority stakes in infrastructure including the UK's Heathrow Airport Holdings and Thames Water. Another state-owned company, China Three Gorges Corp, bought 21 percent of Portuguese power company EDP-Energias de Portugal SA.

Private push

China's privately-owned companies are following the footsteps of state-owned and sovereign wealth fund in making acquisitions in Europe, says a report published by global consultancy firm PricewaterhouseCoopers in March.

The report says a growing number of Chinese private equity firms are now shifting their focus onto overseas mergers and acquisitions, as opportunities to invest in China's capital market diminish.

"Though it is still early days, this shift has a big influence on deal-making between Chinese and European companies in the years ahead," the report says. "It may make the M&A arena even more competitive and also bring more investment opportunities to those watching out for them," the report says.

On top of deals already completed, the true level of acquisition interests is perhaps better reflected in the number of potential deals being speculated on in recent months.

Examples include the Chinese lender ICBC's interest in acquiring Standard Bank's commodity trading arm in London, and Qingdao D&D Investment Group's interest in machine tools manufacturer 600 Group, to name just two.

Lu of EcoLeap says typical opportunities for this type of acquisition lie within the "mid-market" sector, where the size of investment ranges between 10 million pounds ($15 million; 11.6 million euros) and 100 million pounds.

"Compared with investments in larger target companies, these mid-market opportunities would bring Chinese companies controlling stakes without much capital injection. This means they can incorporate niche technology gained into their existing production facilities, and gain market entry into Europe for their own products."

According to the biennial Euro-China Investment Report published by the Antwerp Management School in Belgium, investment from Chinese companies helped create or preserve about 100,000 jobs in Europe during 2011 and 2012, when the continent's economy was hit by a downturn.