A general view of London Book Fair 2016 at Olympia Exhibition Centre in London in Britain, April 12, 2016. [Photo/Xinhua]

Celebrating its 45th anniversary, the London Book Fair is a global marketplace for the negotiation of rights, sales and distribution of content across print, audio, TV, film and digital channels.

Wang Jihui, a professor of English at Peking University, said the two legendary writers can help people to understand both countries' civilizations.

Wang also said there is a shortage of understanding and cultural exchanges between China and the West, and urged the latter to take a more active approach, particularly in view of a Chinese-UK commitment to strengthen their partnership.