Alibaba 11.11 Shopping Festival to last for 24 days
Updated: 2016-10-23 10:18
(CRI)
|
|||||||||
Zhang Yong, CEO of Alibaba Group announces the launching of 2016 Tmall 11.11 Global Shopping Festival on Oct 20 in Hong Kong. [Photo/VCG] |
China's e-commerce giant Alibaba Group has announced that the online 11.11 shopping festival this year will last for 24 days, not just the usual 24 hours, starting from October 21 and ending on November 13.
Since the 11.11 shopping festival first began in 2009 on Tmall, the website for online retail operated by Alibaba, it's developed into a global carnival with tens of thousands retailers and millions of buyers taking part.
In 2015, it had an estimated turnover of more than 91.2 billion yuan (USD 13.5 billion) breaking several world records for one-day sales.
"It is far more than a shopping spree, it is the start of a new retailing era." Zhang Yong, CEO of Alibaba Group told The Paper.
After Alibaba firstly brought together shopping and entertainment last year with enormous success, this year's 11.11 will be more entertainment-focused. According to Alibaba, interactions between sellers and buyers, will be augmented with webcast and VR techniques as part of the festival.
In addition to the move towards entertainment, this year's 11.11 will also be experienced across a much wider sales areas, with the inclusion of Hong Kong and Taiwan.
"From last year's buying from the world, to this year's selling to the world, our first try in Hong Kong and Taiwan is very important." says Zhang.
To facilitate the selling of goods to the world, Alibaba has upgraded its Alipay payment system to support "Global Payment", allowing consumers to pay in 18 currencies, such as the dollar, pound, euro and yen.
In the wake of Hong Kong and Taiwan, big online spenders, in Southeast Asia will soon be able to experience the obsessive 'Chop-off hands' Tmall shopping phenomenon.
Related Stories
Nov 11 online shopping festival to see a rise of 35% in parcels 2016-10-13 17:23
Alibaba plans new shopping festival 2015-11-13 08:21
Excitement grows as clock ticks down to Nov 11 shopping festival 2015-10-24 08:10
Today's Top News
EU leaders mull new trade rules
English cities hope to woo Chinese investment
UK's May tries to reassure EU on Brexit
Lawmakers stage walkout to protest anti-China acts
Syrian army declares 3-day truce in Aleppo
BBC report on Terracotta Warriors refuted
Iraqi forces recapture more villages around Mosul
Greeks rally against labor reforms
Hot Topics
Lunar probe , China growth forecasts, Emission rules get tougher, China seen through 'colored lens', International board,
Editor's Picks
Hollywood snaps up rock star's dog film |
Chinese people welcome dispossessed |
The can-do generation to the fore |
Riding the wave |
Leisure giants buoy cruise market |
She followed her heart |