From left: Wang Yi, Chinese Minister of Foreign Affairs, Lou Qinjian, Party chief of Shaanxi province, Hu Heping, governor of Shaanxi province, Rashid Alimov, secretary-general of the Shanghai Cooperation Organization, and Kim Jang-soo, the Republic of Korea's ambassador to China, attend the event on July 5, 2016. [Photos by Zou Hong / China Daily]

The governor of Northwest China's Shaanxi province used seven special English words to interpret the seven letters composing "Shaanxi" at a promotional event held in Beijing on Tuesday.

The Party Chief of Shaanxi, Lou Qinjian, and Governor Hu Heping jointly promoted the province to the world at the event titled "An Open China: Shaanxi Engaging the World".

At the event, Chinese Minister of Foreign Affairs Wang Yi encouraged people from all over the world to learn more about China through the Shaanxi province, saying Shaanxi was "the key to the door of China".

Hu said "S" stood for "spectacular" as Shaanxi was known for its magnificent natural landscapes, while "H" stood for "historic". As a starting point on the ancient Silk Road, Shaanxi was one of the gateways that connected China to the outside world in ancient times.

Today, with the implementation of China's national strategy to establish a Silk Road Economic Belt and a 21st Century Maritime Silk Road, collectively known as the Belt and Road Initiative, Shaanxi is once again at the forefront of China's opening up to the world.

The two "A s" mean "abundant" and "active" as the province boosts rich energy and mineral resources as well as strong capabilities in scientific and technological innovation.

"X" is relatively special because it offers great prospects of development in the region, Hu said.

"N" means Shannxi's nice people and environment and "I" is the province's "international" image, he added.

Hu said he believed the seven words could best describe the characteristics of Shannxi.

The promotional event, which was the third provincial global promotional event staged by China's Ministry of Foreign Affairs, attracted 219 diplomats and representatives from international organizations, including 80 ambassadors.

In their speeches, the Republic of Korea's ambassador to China Kim Jang-soo, French ambassador Maurice Gourdault-Montagne and the US ambassador Max Baucus expressed their appreciation of the event, saying it was a good opportunity for exchanges and communication between Shaanxi province and the outside world.

Featuring photography exhibitions and on-site demonstrations of Shaanxi's history, culture, tourism and industry, the promotional event offered foreign guests a complete picture of the province.