Online buyers are expected to have more choices to purchase high quality products on China's major e-commerce platforms with more enterprises committed to carry their products, according to China's top quality authority.

The General Administration of Quality Supervision, Inspection and Quarantine launched an online quality commitment platform open to public on Thursday, through which consumers can check the name of enterprises who have made a commitment to their products and the names of products carried.

The platform is shared with five top e-commerce platforms in China, including Alibaba and JD.com. Buyers on these platforms can check which products are committed to, Yan Fengmin, chief for law enforcement and supervision of the administration, said.

Such a measure is expected to encourage enterprises to improve the quality of their products to win the online market and reduce the number of fake and substandard products sold online, he said.

More than 120 enterprises have made a commitment online and in the future the administration will encourage more enterprises to join and more types of products will be covered, including popular products such as air purifiers and toilets, Fan Chunguang, an official for law enforcement in the administration, said.

Quality authorities will also inspect the products committed to by the enterprises and the results will also be shared online, according to Yan.