BEIJING - China's online peer-to-peer (P2P) lending platforms are losing their shine as regulators have tightened supervision to prevent risks.

Only four P2P firms were established last month, down from 12 in February, and the number of platforms still in operation had dropped for four consecutive months to 2,572 as of March, said a research note of Yinhang.com, a financial information aggregator affiliated with New York-based Bankrate.

"The phenomenon is becoming more and more common in the industry," Yinhang.com analyst Li Xianrui said.

China's stricter rules on the release of information and a crackdown on illegal financing have raised the threshold for newcomers and forced established platforms to straighten out their business, Li said. "The unqualified will struggle to survive and may even have to exit the market."

In March, 112 lending platforms were found to have problems in their operations, up 40 percent month on month.

The central government vowed strict measures against illegal fundraising in February to fend off systemic risks, prompted by the discovery of Ponzi schemes in several P2P brokers. Ezubao was found to have cheated about 900,000 investors out of more than 50 billion yuan (around 7.5 billion U.S. dollars) through fake investment projects.

Previously, the lending platforms had spread across the country and attracted individual investors with high returns.

But yields are also dropping. Yinhang.com statistics showed the average annual rate of return slipped 32 basis points to 10.6 percent in March as investors have become more cautious.

With supervision toughening, P2P firms will show diverging performance and the sector will likely continue to shrink, Li said.