A saleswoman displays the design of twin wedding rings in the Beijing New Oriental Plaza.[Photo provided to China Daily]

The wedding industry boom is expected to continue. According to CIConsulting, experts see the market to hit about 3 trillion yuan by 2020.

Yet, the industry could do with a higher number of notable service providers. "Most of the wedding industry participants are very regional oriented," said researcher Zhang.

Going forward, one-stop wedding services firms, online-to-offline platforms, country-wide chains and franchises could be the order of the day, helping expand the national market for wedding-related services, he said.