This year is the first time Alibaba chose to launch its Singles' Day campaign on both its domestic and overseas platforms.

By expanding globally with the participation of AliExpress and Tmall Global, customers from 217 countries and regions outside the Chinese mainland joined the shopping spree, with China's Hong Kong region, the United States and Russia claiming the top three overseas buyer areas.

A screenshot of Aliexpress on Nov 11, 2014. [Photo/chinadaily.com.cn]