Political will and money

On Feb 1, Matthew Cuerdon, managing director of Bo Le Associates, one of China's largest executive search firms, conducted a personal survey of 40 senior managers aged 26 to 57. The respondents, comprising 30 expats and 10 Chinese, were asked whether they plan to leave Beijing because of the smog. As many as 10 percent said they did.

"Air pollution is always a topic of conversation when I'm interviewing a (job) candidate," said Cuerdon, who has lived in Beijing for more than six years.

Having been born in the Los Angeles area, Cuerdon grew up in a heavily polluted city. He recalled that in 1968, when he was 13, the levels and frequency of pollution in Long Beach, California, were as bad as Beijing now.

"The pollution problem can be solved, but it takes two things - political will and money," he said.

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"Beijing faces the same issue that Los Angeles faced, and that is that pollution knows no boundaries. Greater Beijing needs a more comprehensive approach, (rather) than just (municipal) Beijing doing something but that takes political will because it's going to cost a lot of money, and fundamentally, the people that will end up paying are the consumers," he said.

Cuerdon believes that change will come, prompted by the rising level of discontent among Beijing residents, especially those in the middle class.

Dave Feickert, a coal mine safety adviser to China's State Administration of Work Safety, is also in the optimist camp. He is currently in his native New Zealand, but experienced the pollution in Beijing before departing.

"I believe China will solve this problem, but it will take concerted action. Most developed countries have had this problem with industrialization as well. Some have solved it in a better way than others and a great deal can be learned from those experiences," said Feickert.

The family problem

From his recruitment experience, Cuerdon said air quality is a big consideration for expats with families, looking for an assignment lasting three to five years. The problem is not so great for single people who plan to stay 18 months or so.

Many of Friedman's friends who have plans to start families in the next two years have said they will leave because the air is too dangerous for children.

"That conversation was happening everywhere among all my foreign friends," said Friedman. "They are thinking: Oh my God, maybe we should leave? Maybe we should move to another city? Maybe we should rethink what we are doing here, because it's really quite dangerous."

Niclas Hellqvist, managing director of Nordic Ways Sports Event Co in Beijing, said, "It is, of course, very sad about the extremely poor air quality, especially when you like outdoor sports and activities. It is not good when the air quality prevents our kids from outdoor recess and everyone from enjoying normal healthy activities like running," said Niclas Hellqvist, managing director of Nordic Ways Sports Event Co in Beijing.

"The continuous poor situation certainly makes you start to think twice and consider the alternatives. However, I believe the authorities will address the situation and take action to improve it, even though it will take time and the immediate results will not be seen overnight," he added.

Richard Saint Cyr, a general practitioner at Beijing's United Family Hospital, expressed similar concerns.

"Children and the elderly are especially vulnerable to air pollution spikes. I think that now that there is official hourly monitoring of PM2.5 all over China, all school systems should create air pollution 'action plans' based on the science," he said.

"I still plan to be here for many years, but pollution spikes such as this make me very concerned for vulnerable people, such as the elderly or people with bad heart or lung conditions."

However, Saint Cyr refused to buy into the phrase "Beijing cough", which was coined by the expat community and has gained increasing popularity among local media and residents.

"Honestly, I think it's more of an urban myth than reality. I don't think there's anything specific here in Beijing that causes a unique cough."

Wu Wencong contributed to this story.

Contact the reporters at tangyue@chinadaily.com.cn, jiangxueqing@chinadaily.com.cn, hena@chinadaily.com.cn and shiyingying@chinadaily.com.cn