Q&A: Victoria Beckham’s Beijing boutique dreams
Updated: 2012-04-27 16:16
By Gan Tian (chinadaily.com.cn)
British style icon and former Spice Girl Victoria Beckham visited Beijing this week to launch her latest fashion collection and spoke candidly about life and her creations.
Q: Can you give us some specific details on your latest collection?
A: For me, the new collection has a very strong military theme. Brooklyn style has also richly inspired me. This is what I want to express: stay true to myself.
Q: What’s your impression of Beijing and China? Do you think China's fashion is corny?
A: I really like Beijing. I think women here are fashionable. They really understand fashion. Actually, I have been here for only a couple of days, and I really didn't have opportunities to explore, as much as I would like to. I've done a little bit shopping, and every time I was out there (in Sanlitun), I tried to see as much as I could. I really hope to come back. This moment is really important to me.
Q: Who wears your dresses? Who is your muse when you create a whole new collection?
A: I'm fortunate enough to be able to have some of the most beautiful famous women in the world wearing my dresses. Last night was really exciting for me, because there were lots of Chinese celebrities coming to wear my dresses. They look incredible. These women look beautiful in my dresses. I think they look great here. So who knows? Maybe my muse for next season may be one of the women I met last night.
Q: China is a huge market for fashion. Many labels are coming in. Why are you so late?
A: You know what, I can tell you truthfully, Joyce (a store in the World Trade Center) has been great. It was a great start, and it is really wonderful. They have supported me right from the start. After starting that new category, the Victoria line, I'm going to be adding something to what I am now doing. But I am doing it in a steady way, not rushing. Maybe one day, I'll have boutique stores here. That is certainly a dream, something I am hoping for.
This market is really important to me. I think it suits me here. That's a long way, but definitely an angle for me at present.
Q: I heard you are preparing your online store. What is it about?
A: We are just researching at this moment, but for me, what I do is very international. Because this market is as important to me, as America and Europe, I'll definitely take Chinese customers into count.
Q: Do you have a secret in design?
A: In each and every thing I design, I designed because I want to wear it. If it is a bag, because it is a bag I want to carry, or some sunglasses I want to wear. I can see myself in it.
To stay focused is also very important, because I want to do so much, and I am doing things at a steady pace.
Q: Your kids are so well dressed. Are you considering starting a children's wear line?
A: Maybe one day but not at the moment. There are a lot of people out there doing incredible clothes for children, not just yet, but maybe one day.
Q: What is the most important award you have won, in your opinion?
A: Winning Designing Brand of the Year last year was really incredible for my whole team and me. We are really a small team. That’s enormous. Look at those people who are in the category with us, Tom Ford, Stella McCartney, Christopher Bailey. But in fact we won, that was really incredible for us.
Q: You are a style icon, what is your best dress-up tip?
A: I tried to not wear anything that is too complicated. If you've got to get your legs out, you should put your top half away. Don't give it out at the same time. It's scary.
Q: Singer, designer, businesswoman, model, style icon. Which word best describes you? Or which job do you like best?
A: I'm very respectful for my past and for what I've done in the Spice Girls, but fashion is always my passion. That's what I wanted to do. I do what I do because I love women. I want to empower women. I want them to feel good about themselves, to be confident. No one gives me that advice.