Media representatives attending the China-Russia Internet Media Forum & China-Russia New Media Youth Leadership Summit experience virtual reality devices manufactured by NINED VR in Tianhe district, Guangzhou, South China's Guangdong province, Oct 28, 2016.The company specializes in developing innovative technologies and business models, such as VR hardware R&D, VR content production and production of VR entertainment equipment. So far, the company has set up a 200-member content R&D team and established 3,000 offline VR experience stores across the country. [Photo by Zhu Xingxin/chinadaily.com.cn]