Alibaba gives seminar to help Aussies leverage China's e-commerce
Updated: 2016-09-07 10:01
(Xinhua)
|
|||||||||
SYDNEY - Successful Aussie brands with a local following have the greatest potential on China's e-commerce platforms as businesses leverage the Asian consumer market, a business breakfast heard as the two countries further trade links.
Australia on Tuesday signed a strategic collaboration agreement with e-commerce giant Alibaba to expand the variety of fresh products available for purchase while leveraging digital content to build "brand Australia."
The partnership is designed to allow more small- and medium- sized businesses to leverage the convergence of e-commerce and social media that have so far enabled Chinese consumers to spend almost A$500 billion ($381.98 billion) per annum through online shopping.
"Australia is a key market for Alibaba Group and we are excited to extend our collaboration with Austrade to cultivate successful Australian exporters that are capitalising on China's expanding middle class," Alibaba Australia and New Zealand managing director Maggie Zhou said in a statement on Tuesday.
"Online delivery of imported fresh food in China is becoming increasingly viable as a result of the improvements in last-mile cold chain logistics," Austrade's senior trade commissioner in China, Michael Clifton, said.
Alibaba is providing seminars and workshops to help suppliers understand the nuances of China's e-commerce market as it expands into Australia.
Alibaba Australia and New Zealand director of business development John O'Loghlen conceded trading on e-commerce platforms may be daunting for Aussie businesses.
But for the consumer, "it's wonderful" as the competitive marketplace allows price comparisons and full product transparency, O'Loghlen said.
Related Stories
Big Mac may go cold as Yum snags Alibaba deal 2016-09-07 07:35
Alibaba shows how tech can boost inclusivity 2016-09-06 07:24
Foreign leaders visit Alibaba Xixi HQ 2016-09-05 13:13
Italian PM visits Xixi park of Alibaba Group 2016-09-04 19:37
'Taobao' villages spur growth 2016-09-04 09:43
Today's Top News
China, UK vow to push 'golden-era' ties forward
MPs to debate second Brexit referendum petition
Xi urges China, UK to deepen mutual trust, ties
Pandas now classed as 'vulnerable'
G20 to explore long-term growth potential: China's Xi
Xi: Action, not words needed to lift economy
Migration issue needs joint efforts
'All policy tools' to aid growth push
Hot Topics
Lunar probe , China growth forecasts, Emission rules get tougher, China seen through 'colored lens', International board,
Editor's Picks
Hollywood snaps up rock star's dog film |
Chinese people welcome dispossessed |
The can-do generation to the fore |
Riding the wave |
Leisure giants buoy cruise market |
She followed her heart |