The upcoming Olympics in Rio de Janeiro, Brazil has ignited the enthusiasm for franchised goods.

Products related to the games, including mascots, emblems, key chains and storage tanks, are attracting many shoppers at the flagship store of "Beijing Gifts", located in the southwest end of the National Stadium, or the Bird's Nest.

A girl and her mother look at souvenirs of the 2016 Rio Olympic Games at the store in the Bird's Nest in Beijing, July 26, 2016. [Photo/VCG]