Xiaomi targets niche smartphone market as growth slows down

Updated: 2016-05-11 13:31

By Song Jingli(chinadaily.com.cn)

Xiaomi targets niche smartphone market as growth slows down

Hong Feng, who is in charge of Xiaomi's MIUI, introduced Xiaomi's font, the Xiaomi Lanting on May 10, 2016 in Beijing. [Photo provided to chinadaily.com.cn]

More importantly, Xiaomi rolled out its own font, Xiaomi Lanting, following Apple and Google, to offer a better mobile reading experience.

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